Top clubs' commercial revenue share rises from 32% to 49% of turnover
Real Madrid
According to an analysis by Deloitte, between 2008/09 and 2024/25 the share of commercial revenue for the 10 highest-earning clubs rose from 32% to 49% of turnover. Over the same period, the share of broadcasting revenue, including UEFA distributions, fell from 42% to 32%. These are percentages of turnover, which do not show whether television revenue has decreased in absolute terms. Real Madrid closed 2024/25 with turnover of 1.12 billion euros, of which 594 million came from commercial revenue, a figure that alone would be enough to place the club in the top 10 of the Football Money League.
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